Old Way of Link Building is Dead, Long Live Blog Marketing

Rank algorithm update from google weeded out a lot of good or bad websites,   in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. It was quite some time ago, I started promote the keyword, E-Track, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, fathers day gift , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, quality blog marketing is much better than plain link building. Say you’re building your own bogging network, for instance http://www.mfrexpress.com/hydraulic-car-dolly-vehicle-positioning-jack-1500-lbs-p-809.html, then you will have a powerful weapon in your SEO arsenal.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, have a taste of this one, http://www.mfrexpress.com/towing-tie-down-c-24_118.html, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, if you don’t use this tool it’s just too bad.

Technorati Tags: , ,